School Cinema has always felt that there has been a dearth of efforts towards honing the craft of both short films and children’s films in India. To fill this lacunae and engage industry experts in popularising these, we have established the School Cinema Film Board.
The film board will serve the following objectives:
Promoting the Short Film industry
Today, short films are a vehicle for attracting young people into the industry and a means of showcasing their talents. Short films are a ground breaking and accessible platform for exciting, experimental and engaging storytelling. Even though short film is an art form, it is not receiving the recognition it deserves. The board will promote the medium of short films to make them a preferred and profitable medium for filmmakers and the audience.
Encouraging the production of quality children’s content
Media can have a very positive influence on kids if it is used the right way. But kids are usually exposed to content which may or may not be appropriate for them and can directly or indirectly affect their mindset. One needs to be responsible while creating content for kids and be sensitive to what is being communicated and how but there is an acute lack of relevant content for kids today. The board will therefore encourage filmmakers to create good and responsible children’s content.
The School Cinema Film Board has several known personalities from the film fraternity as its members. Dignitaries like Jaaved Jaafri; Indian Actor and Comedian, Vikramaditya Motwane, acclaimed Indian Director, Screenwriter, Revathy; Renowned Indian actress and National Award winning film director; Rajeev Masand, acclaimed film critic and Rohini Hattangadi, veteran Marathi actress, are the distinguished members of the film board.
To fulfill the above objectives, SCFB will engage in the following activities:
- Promotion of the genre of short films through forums, festivals, institutes, etc
- Short film screenings for children
- Short film making competitions
- Script and short film making workshops for children and film students
As the first activity for the School Cinema Film Board, School Cinema is organizing ‘My 1st Short Film Contest’ – a short film contest for students below the age of 16 years. The films will be judged by our eminent film board members. Click here for details.
About the School Cinema film board members:
Vikramaditya Motwane: Vikramaditya Motwane is an Indian film director, and screenwriter for films like Dev.D (2009) and De Dhana Dhan Goal (2007). His directorial debut Udaan (2010) was selected to compete in the ‘Un Certain Regard’ category at the 2010 Cannes Film Festival and also won seven Filmfare awards. His upcoming film ‘Lootere’ is much-awaited.
Revathy: Renowned Indian actress and film director with a multi-genre background in Tamil, Kannada, Malayalam, Telegu & Hindi films, directed several feature-length films, and has acted in and produced multiple television programs. She has won several accolades, including three National Film Awards. Her last National Award was for directing ‘Red Building Where the Sun Sets’ produced by School Cinema.
Jaaved Jaaferi: Multi-talented Indian Actor, voice actor, comedian and impressionist known for his work in several Bollywood films and Indian TV shows. The launch of cable TV, particularly Channel [V] and its irreverent sense of humour, gave him a niche to depict his unique brand of comedy. He won his first IIFA Award for best comic role in Salaam Namaste in 2006. He has produced and hosted the dance competition show Boogie Woogie on Sony Entertainment Television Asia for 14 years. In 2012 he won the National Film Award for producing the film Inshahallah, Football.
Rajeev Masand:Rajeev Masand has had an accomplished media career spanning 16 years covering the Indian entertainment industry. A graduate from Mumbai University, Rajeev started reporting at the age of 16 at The Times of India. He rose fast, and the milestones along the way include several leadership positions such as Assistant Editor at The Indian Express, Special Correspondent and Film Critic at Star News, and Entertainment Editor and Film Critic at CNN-IBN.
Rohini Hattangadi: Rohini Hattangadi is an Indian actress of film, theatre and television. She has won two Filmfare Awards, one National Film Award, and is the only Indian actress to win the BAFTA Award for Best Actress in a Supporting Role for her performance as Kasturba Gandhi in Gandhi (1982). She is an alumna of the National School of Drama of New Delhi. Hattangadi was mostly offered character roles in mainstream Hindi cinema after her portrayal in Gandhi. Respected for her acting prowess, she has appeared in over 80 feature films, and is now active in theatre and television.